I'm Gavin from Fix First
Fix the gaps that cost you customers before spending more on growth!
More traffic can't fix a weak offer, a poor customer journey or broken fundamentals. I look at the business behind the website first — not just how the website looks.
The principle
The real problem should be fixed before more money, traffic or technology is added.
When growth slows, businesses often spend more on marketing. But more traffic cannot fix a weak offer, a poor customer journey or broken fundamentals. I help service businesses that are spending money on growth but still have gaps in how they turn interest into customers.
The front door
Fix First Website
Within 4 weeks, turn an outdated or unclear website into a clearer, more professional customer journey — one that makes it easier for visitors to understand the business and take the next step.
- Clearer messaging and structure
- A customer journey that makes the next step obvious
- Mobile optimisation and calls to action that work
- Built around the business behind the website, not just the look
Four ways to work together
The services
Each one starts with a Fix First Deep Dive so the work fits the business, not the other way around.
Fix First Website
Website messaging, structure and customer journey improvements.
Get Found
Foundations for better visibility through traditional and AI-assisted search.
Always-On Enquiry Assistant
A website assistant for FAQs, enquiries, lead capture and human handoff.
Always-On Call Assistant
A voice assistant for one defined call flow, information capture and human handoff.
Founder Story
“I look at the business behind the website first.”
When businesses hit a plateau, the reflexive move is to pour more budget into traffic or fancy redesigns. But more visitors can never fix a confusing customer journey, a muddled offer, or broken follow-up.
I founded Fix First to examine businesses under proper light: finding the conversion leak, simplifying the path to enquiry, and building digital assets that actually deliver.
How I work
Clear before it starts. Clear while it runs.
Fix First Deep Dive
Before every project, I spend one hour understanding the business, identifying operational bottlenecks and flagging anything that could affect the project or your ability to scale.
Friday updates
Every Friday, active clients receive a short update covering what was completed, what is next and anything needed from them. No surprises, no silence.
Plainly: Fix First is a new agency. There is no backlog of past client results to show you — yet. What I can offer is a clear method, direct communication and work that does what it promised.
FAQ
Questions people ask
What does Fix First do?
Fix First helps service businesses that are spending money on growth but still have gaps in how they turn interest into customers. Work usually starts with a Fix First Website, and Gavin looks at the business behind the website first, not just how the website looks.
Who is behind Fix First?
Fix First is a new agency founded and run by Gavin Sim. You deal directly with the founder from the first enquiry onward.
What services does Fix First offer?
Four standalone offers: Fix First Website, Get Found, Always-On Enquiry Assistant and Always-On Call Assistant. These combine into three broader bundles: Fix First Website, Find & Convert, and Fix First Business System.
What is a Fix First Deep Dive?
Before every project, Gavin spends one hour understanding the business, identifying operational bottlenecks and flagging anything that could affect the project or your ability to scale. Every offer starts with this Deep Dive.
How long does a Fix First Website take?
Within 4 weeks, Fix First turns an outdated or unclear website into a clearer, more professional customer journey that makes it easier for visitors to understand the business and take the next step.
Let's find the real problem first.
Send a short enquiry and I'll look at the business behind your website before suggesting anything.
Fix My Website